Nike Soccor Promotion for Rebel Sport VM Design

During my first semester at Whitehouse, our unit was based around Visual Merchandising.

The assignment for the semester was to create a free standing visual merchandising stand that would be appropriate to the store that we were assigned. We were given Rebel Sport – an Australian Sportswear and goods variety store. We also had to incorporated the seasonal trend of ‘Biomimicry’ –  which is the examination of nature, its models, systems, processes, and elements to emulate or take inspiration from in order to solve human problems. We decided also that we’d focus on using the Soccer as our VM Specific Product and coincidently we had just found out that Nike had collaborated with soccor star Christiano Ronald to create the Nike Mercurial Vapor Superfly III – which had its own biomimicry influence and thus became our showcase product.

Essentially the production led us to a small scale mock up of a wonderful and engaging ‘Shoe Display’ – this included a deconstructed soccer ball floor decal which the VM stand stood upon – then seven hexagon shaped free standing platforms in various heights which stood in an arranged manner at the end of the floor decal. This was all done in a three colour palette of Black, Green and Yellow to match the colour of the shoe.

This was my greatsest piece of work for the first semester of my course, which I got to share with my teammate Laura Smith.

To read more about our concept and influences please click the ‘Read More’ button. Feel free to ask questions in the comments!

VM Design for Rebel Sport Notes

 Our Concept

• The initial research and brainstorming stage of our project began with looking at Rebel Sport as a store and what they are aimed at giving their customers in terms of a shopping experience.
• Rebel Sport claims to be the biggest and bests sports and with so many leisure and sports covered by the stores variety, we wanted to focus on one sport that we could base our design around and create a very successful VM
• We decided that soccer would be our focal point after researching the new Nike Mecurial Superfly II designed to the exact specifications of Christano Ronaldo and following our initial idea to design something related to the FIFA world cup
• We chose to derive design from the shoe itself which had its own biomimicry influence  and work with the colours of green and black
• We also worked from the soccer ball pattern to create a mountain like display of hexagon and pentagon shapes that make up the build of our vm design
• Combining these elements we decided to create a display and seating arrangement where customers could look at the product, try it on and interact amongst the display unit

Influences

• We were influenced mainly by the construction of the soccer ball and the vapour insect pattern seen on the soccer boot design
• The geometric shapes of the soccer ball
• Modern, fluro and industrial like designs
• We wanted to create a world that could manifest out of rebel sport and really become a personalized space that reflected the design of the Nike shoe

How the design considers client and customer

• There is seating to provide customers with a place to rest and try on the product
• A clear floor plan layout that can lead the customer directly to the product
• A sleek and clean sports/clinical design to match the stores décor and atmosphere
• The design of the display unit is a simple, clean design that can be easily implemented into any store and arranged in quick and easy assembly

The Design and the Store

• We chose 1:4 scale and we’re also going to make a 1:1 of one of the units but we ran out of time and had passed our budget
• The make of the display is polypropylene which is a durable, light weight eco friendly material
• It comes laced together (in real life thread would be replaced by shoe laces) and flat packed
• The design remains the same throughout stores however the colours of the display can change depending on which of the Nike soccer shoe the store would like to showcase
• Any number of display units could be purchased
• The display light that comes from inside can be place in any or all of the display units.
• An idea we had for the 1:1 scale that would be put in the store would be the floor plan would become a platform that illuminated in some spaces or lit up when up when stepped on
• Smaller stores (those in a shopping mall etc.) could purchase the dual function shelving which has compartments for quick access and storage

photo credit: konsiii via photopin cc